(450) 647-0652    
For dentists and orthodontists
Who really want to acquire new patients

Blog on dental marketing

Internet advertising for dentists

Historically, the best way to get new patients was to get referrals from current patients. With a good clinic location, an outdoor sign can also be effective. In recent years, a new way of acquiring new patients started to dominate: web or Internet advertising.

How much is worth a new dental patient?

To evaluate the profitability of your promotional expenses, you need to know how much a new patient is worth to you. For example, if you consider that a new patient is worth 500$ and you invest 5000$ in a postcard campaign, you need to add more than 10 new patients to consider the campaign a success. Read on to learn how to determine the value of a new patient for your clinic.

Dental clinic marketing budget guidelines

When you were at university learning dentistry, your professors considered that promoting your services as a dentist was not professional. Of course, t hey probably came from a period when a dentist was doing a favor by accepting a new patient. Those days are gone! Today, competition is intense in dentistry. There have never been so many dentists for so few patients. Consequently, dentists must invest to actively promote their clinic in order to gain new patients. But how much should you budget for marketing?

12 signs that your dental clinic needs a website redesign

Your dental clinic changes over time. So does Internet technologies. Your website must reflect this evolution. Moreover, when you built your current website a few years ago, you had less experience than now with the web, you were unsure of its value and you may not have invested the time and money to do a proper job. With these signs, you will know that it is time to go back to the drawing board and redesign your website. READ MORE...

Online advertising terms

The world of Internet advertising has its own vocabulary. It is important to understand these terms in order to better interpret the statistics related to advertising campaigns. If you are not yet using Internet advertising, these definitions will help you understand those who offer this kind of service. Continue reading to discover the world behind acronyms like PPC, CPC, CTR, etc.

This blog is for dentists and orthodontists who wish to discover the best pratices in dental web marketing for patient acquisition.

Internet advertising for dentists
How much is worth a new dental patient?
Dental clinic marketing budget guidelines
12 signs that your dental clinic needs a website redesign
Online advertising terms

Marketing Clinique Dentaire
1445 des Mouettes,
Longueuil, Quebec, Canada

 (450) 647-0652

Best practices on the web

Home | Services | Customers | About | Conferences | Blog | Contact Us | Français

Legal notes

Page Google+ de l'entreprise Twitter Facebook Pinterest