Blog on dental marketing
Historically, the best way to get new patients was to get referrals from current patients. With a good clinic location, an outdoor sign can also
be effective. In recent years, a new way of acquiring new patients started to
dominate: web or Internet advertising.
To evaluate the profitability of your promotional expenses, you need to know how much a new patient is worth to you. For example, if you consider that a new
patient is worth 500$ and you invest 5000$ in a postcard campaign, you need to add more than 10 new patients to consider the campaign a success.
Read on to learn how to determine the value of a new patient for your clinic.
When you were at university learning dentistry, your professors considered that promoting your services as a dentist was not professional. Of course, t
hey probably came from a period when a dentist was doing a favor by accepting a new patient. Those days are gone! Today, competition is intense in
dentistry. There have never been so many dentists for so few patients. Consequently, dentists must invest to actively promote their clinic in order
to gain new patients. But how much should you budget for marketing?
Your dental clinic changes over time. So does Internet technologies. Your website must reflect this evolution. Moreover, when you built your current website
a few years ago, you had less experience than now with the web, you were unsure of its value and you may not have invested the time and money to do a proper
job. With these signs, you will know that it is time to go back to the drawing board and redesign your
website. READ MORE...
The world of Internet advertising has its own vocabulary. It is important to understand these terms in order to better interpret the statistics related to
advertising campaigns. If you are not yet using Internet advertising, these definitions will help you understand those who offer this kind of service. Continue
reading to discover the world behind acronyms like PPC, CPC, CTR, etc.